Landmark new agreement for franchise industry

The British Franchise Association (bfa) and Venture Marketing Group (VMG) have announced that they have entered into a landmark new agreement to work in joint collaboration on both VMG’s Franchise portfolio and the bfa’s education and promotion agenda.

The bfa will continue to exclusively support VMG’s market leading franchise exhibitions, which will continue to focus on delivering high-quality franchise opportunities to potential franchisees.

This new agreement reinforces the positive and long-standing partnership between the bfa and VMG and will be in place for a minimum of three years. The bfa will play an active advisory role in the development and growth of The Franchise Exhibitions and will continue to benefit from exposure in its large-scale marketing campaigns.

VMG will support and work with the bfa to promote the benefits of franchising to as wide an audience as possible and will also provide opportunities to do so right across its extensive media portfolio.

Commenting on the new partnership, Pip Wilkins, CEO, bfa said, “this agreement reflects a far broader approach to our longstanding partnership. Our collaboration will open up opportunities for growth and development for the franchise industry as a whole. VMG’s reputation for delivering high-quality franchise exhibitions is second to none and the bfa are delighted to support these events. We are looking forward to the virtual event in May and returning to the NEC on the 2nd and 3rd October for the return of the face-to-face National Franchise Exhibition”.

John Hancock, Managing Director, Venture Marketing Group added, ”The bfa and VMG have worked together for many years and this new agreement represents a highly positive evolution of our partnership. Our objectives are closely aligned and we look forward to developing new initiatives and growing our exhibitions alongside the bfa.”

Official press release, April 2021.