All of our team have real experience in franchise recruitment and are able to design marketing campaigns that generate enquiries.
We understand what needs to be said to motivate a response and, moreover, we know what media and other channels suit different types of business.
The real trick is to turn interest into new franchisees. We can teach you how to do this, or we can work alongside you in the lead handling process. Alternatively, we can participate in the interviewing and recruitment of franchisees. The choice is yours.
Take a look at our FranMatch Franchisee Recruitment service which is aimed at both new and established franchisors. Using our lead management service allows you to free up more time to therefore focus on other matters in the business. You will only meet with pre-qualified candidates, we will arrange the rest.
How much or how little you are involved in the franchisee recruitment process is really up to you. We are completely flexible and will work to your available time and budget.
Finding your first franchisees
If you are a new franchisor, finding those first franchisees can be a minefield. Watch the video below, where our consultants Phil Mowat and Rob Hall talk about which avenues to explore, and which pitfalls you can avoid, in your search for franchisees.
Franchise FAQS
How do I find franchisees for my business?
To expand your business through franchising, find franchisees who align with your brand and values. Define your ideal franchisee profile based on experience, financial capability, and personal qualities. Develop a compelling franchise offer that showcases your brand’s strength, support system, and profitability. Use online platforms, attend exhibitions, and network within industry circles to reach potential franchisees. Implement a robust screening process and provide realistic previews to ensure candidates fit well with your franchise.
Read more about how to find the right franchisees.
How do I advertise my franchise?
Looking for more food for thought in the meantime? Read an article by our consultant Phil Mowat on how to improve conversion rates.
For information on how we can assist you with franchise recruitment, call us today on 0330 016 0028, email enquiry@ashtonsfranchise.com or complete our online enquiry form.